American Onslaught

Cruise Control or The Fast Lane | Jan 13th 2009

I wanted to take a few minutes to talk about what it takes to be not just a business owner, though the same principles apply, but an entrepreneur and a successful one at that. 

With the currently economic climate, the challenges of raising capital, the environment for entrepreneurs has gotten harder. But those who are truly ready to start something amazing will survive. Don’t think for a second, however, that this survival is easy. It takes a never dying spirit, a willingness to never give up, and a need to overcome.

458f6503a0344f761c262a112264a5dcspeedlimitI use the analogy of the fast lane or cruise control because it is an appropriate euphemism getting a business started. Let’s face it, life let alone business, does not work parked in a lane set on cruise control. You have to be both willing and able to take it past 100 mph in the fast lane. And sustain that speed, adrenaline, for the life of your business.

Don’t take this lightly, it is not an easy thing to do. It takes both passion and dedication that only increase with each obstacle and not dwindle. Trust me when I say, speaking from personal experience, everything that can go wrong…does.

There is no such thing as an easy ride down the highway of starting your own business. And if you are going to head down that road, you better go faster and be better than everyone else. Because there is no such thing as an original idea, everything you can think of someone has already thought of  it and someone else has before that.

The point I am trying to make, at the risk of sounding cliche, is that if you are starting a business, especially during these time, you have to be willing to go big or you might as well go home. Be bold, be strong, be passionate. 

Traffic StopThe one thing you have to realize is you will never, never get anywhere in business or life if you don’t take that big bright world by the horns and make it yours. Go 167 mph in the fast lane.

Take the risks. Live and breath your business. Believe in it and be it. And make sure to check your mirror for those obstacles that can stop you long that highway.


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